Google's Storytelling Framework is using Storytelling to make data more relatable and sense. Care-Do-Impact method

Data is what is needed for decision making, so why does Google obsess about storytelling?

A data dump will fail to help customers if they can’t make sense of it. Every second of every day people perform 40,000 search queries on Google alone, 1.2 trillion searches a year. Every minute of every day people view nearly 3 million video streams on YouTube. The amount of data that we consume and the insights into consumer behavior that brands can learn from the data are simply too overwhelming for most people to grasp.

True story....One time, my ex-supervisor (Director or Product Data Strategy at Yahoo.com Search Marketing Product) ask a business operation Director if our program has lessen lawsuits (our success metrics) at Yahoo!.  The business operation Director answered him, " We just got sued 10 times within the time we are discussing this top and by the time this meeting is finished.  We are probably sued 200 times".  That was funny and unforgettable.  

The Google Storytelling Framework is called: Care-Do-Impact. Like everything at Google, it is carefully measured for its effectiveness. Presenters are even given letter grades on how well they perform each step of the framework.

• Step 1: Care.  Spend 20% of a presentation explaining to client why they should care about this data.
• Step 2: Do. 50% of the presentation be spent on helping the client or customer understand what they should do with the information. 
• Step 3: Impact. 20% of the presentation is spent explaining the impact on the customer’s future success.