How to optimize your Linkedin Profile to maximize your exposure? Creative side

Testing out a Linkedin new profile picture! This is the *most visible* part of your Linkedin profile. Have you tried optimizing it? 🎈  

I wanted to stand out and show my personality. I'm adding #hashtag #OpenToConnect. Here's what I did:
- change background-color
- cropped yourself out and re-add yourself with shadow
- add filters
- add #Hashtags

*FOLLOW ME ON SOCIAL MEDIA! *
🎈Linkedin ► Linkedin.com/in/RuthShen
🎈My Public Linkedin for small biz's needs ► https://lnkd.in/gd8munG
🎈FB ► https://lnkd.in/gyUyQJT
🎈IG ► https://lnkd.in/gPyBqJ7

Have marketing questions! Comment below or DM me.

I'm also available for consultation by emailing me at ruth.shen (at) alumni.ucla.edu

Follow me at #LinkedinTipsFromRuth for more tips!

#5minkaizenRuth #MarketingTipsFromRuth #Linkedincreator #marketingdirector #videomarketing #Linkedintips #Linkedintip #自媒体 #自媒体 #营销总监 #医疗行销总监 #营销

5 loyalty marketing programs to engage customers on social media and friends.

Many of my clients are complaining it's hard to get customers during and post COVID19. I suggest trying *loyalty program* + email marketing to get your customers engaged!

Here are some you can implement now:

 ✅ SELFIE CONTEST: Ask your social media audiences to tag themself with your product or service (facebook/IG check-in). Top 10 can receive a discount code or free service.

✅ BIRTHDAY EMAIL OFFER: SEPHORA has *b-day sample gift bag* for their club members. I always wait for that email notice around my birthday.

✅ REFERRAL PROGRAM: Your customers can receive a credit offer if they successfully refer your service.

✅ POINTS REWARD SYSTEM: Buy $1000 and receive 10 points. Those points can earn rewards/discounts. Chase credit card is 1-5% of purchase and I usually choose cash back or Target gift cards.

✅ STAMP CARD: Buy 10 services and receive 1 free. Lots of spas and massage vendors use this.

More info here 👉 http://ruthshenmarketing.blogspot.com/2020/06/how-to-build-customer-loyalty-and-re.html

#marketingdirector #loyaltyprograms #retentionstrategies #rewardsprogram #loyaltymarketing #engagementmarketing

How to post simultaneously on multiple social media accounts via Hootsuite & Buffer

This is how I post simultaneously on all social media accounts.

• Hootsuite hasn't had the ability to post on Linkedin yet. 
• Hootsuite and Buffer are free if you only connect 3 or less social media accounts. You will have to pay if you connect 4 social media accounts
• (I'm using my own personal brands ad demo. ) 

How I manage Youtube, Facebook, Instagram and Twitter accounts via Hootsuite

Here's an example of my own brand (I can't use my employer's) 

https://youtu.be/4SHCVCskFZg (Hootsuite demo) 

On Hootsuite: This is how I monitor and reply FB, IG, Youtube and Twitter on my personal brand.  I can only use 3 accounts for free on my personal brand.  On the business account, I can add up to 8 accounts which will include Twitter.  

Hope this clarifies things. 

44 Hashtags for Your March 2020 Social Media Calendar content

44 Hashtags for Your March 2020 Social Media Calendar content 

MarketingDirectors 📣 If you haven't started planning for March 2020 Social Media Calendar #hastags content, you should start now! Here are 44 #hashtags for March 2020 (which is also #WomensHistoryMonth):

1. March 1 – #PeanutButterLoversDay
2. March 2 – #ReadAcrossAmerica
3. March 3 – #WorldWildlifeDay
4. March 4 – #NationalGrammarDay
5. March 6 – #EmployeeAppreciationDay
6. March 6 – #DentistsDay
7. March 6 – #NationalDayOfUnplugging
8. March 6 – #SalespersonDay
9. March 7 – #NationalBeHeardDay
10. March 7 – #NationalCerealDay
11. March 8 – #NationalProofreadingDay
12. March 8 – Daylight Savings #DaylightSavings
13. March 8 – International Women’s Day #IWD2020 #EachforEqual

Social Media Checklist

Social Media Basics Checklist! 6 things you can do right now! 

1. Pick your primary social channel so all your other channels point to it if you don't have a website.
2. Complete your profiles:
 Make your business easier to find in search results with a fully developed profile.
3. Follow other businesses, brands, and prospects:
 Don’t be an island on social - be an active participant and get inspired on how to create content s by following other influencers that resonate with you.
4. Define your content strategy:
What's your Point of View? Who's your target audience?
5. Assemble your content calendar
Plan & schedule your content in advance to ensure daily post and important dates. I use @buffer for this
6. Engage with others
 Remember that social media is a conversation - take the time to reach out & connect with followers & potential new fans regularly.

Social Media Game Plan for 4 stages: awareness, consideration intent, conversion

Social Media Action Plan Worksheet for 4 stages: awareness, consideration intent, conversion

https://drive.google.com/file/d/19-EDnz3vFa2S8NFtVirVi0YOf7z_HbWB/view?usp=sharing

Social Media Audit & Reporting Template by Social Sprout

How to Perform a Social Media Audit? 

What’s the best way to plan for the future? By looking at the past. We consistently hear that our audiences are looking for ways to analyze past social performance, so here's a step-by-step on how to do it yourself and created this template to help.

If you get lost on how to pull and input your own social data then check out our blog post on performing a social media audit.

https://docs.google.com/spreadsheets/d/1Ua8QGH2JYkB3qOddE0UToBgAcj8_qIKT5y9bdrIGlqY/edit?usp=sharing

How to generate your SCAN CODE for Linkedin vs. Facebook

How-To add 📥new connections📥 quickly on hashtagLinkedin vs. hashtagFacebook :

hashtag#5minKaizenRuth hashtag#5分鐘改善小如 👈 click here for more vids 🍓 I was fumbling around yesterday adding 10 new connections on LinkedIn and Facebook. And I just realized the SCAN CODE for Facebook is NOT on the Facebook main app. It’s on the Facebook MESSENGER app! I just realized this yesterday...So if you want to look LinkedIn savvy, check out this 30 second video