OLD NOTES - SEM reporting channels' PRO v.s. CON - MSN Adcenter, Google Adwords, Marin

Reporting:

Here is a list of the different reporting systems we use on a day to day basis and some of the pros/cons (what they can provide and can’t).  Happy to review this today or tomorrow.

1. Hourly Report and IntraDay Report in LDS
1. Pros:  
1. Hourly by channel (SEM, Media, etc)
2. Shows landing page flow: GC -> rEC – rlead -> ulead -> umlead.  Another way to say it is: click from google (GC) -> user gives zip (rEC) -> user fills lead (ulead) -> lead gets sold (umlead).
3. Intraday is same.  Breaks out account level.
4. First indicator something isn’t right.
2. Cons: 
1. No revenue.
2. Account/channel level only.
3. No costs.
2. CMP Report in LDS
1. Pros:
1. Revenue for any date range. All sources, accounts, and adids.
2. Adds bounce rate and multiplier added.
3. Overall and Marketplace Margin.
4. Good for identifying tracking issues.
2. Cons:
1. Account/adid level only.
2. By day only.
3. Delayed Costs (1 day).
3. Publishers (Google Adwords and MSN Adcenter)
1. Pros:
1. Keyword level.
2. Sometimes has Conversions.
3. Hourly breakouts (with 2-4 hour delays)
4. True traffic (won’t see bots).
2. Cons:
1. Can’t see revenue
2. Slow to look at all sources or isolate drops.
4. Marin
1. Pros:
1. Cost and Revenue
2. Keyword Level
3. Any Time Frame
4. Makes Bid Recommendations
2. Cons:
1. 1 Day Delay in Data
2. Can’t do intraday or hourly