Ask: What is web analytics vs. marketing analytics?

Ask: What is web analytics vs. marketing analytics?

In marketing, we have the concept of a purchase/sales/click funnel. There are different stages within the funnel that describe customer interactions. A basic purchase funnel includes the following steps:

- Acquisition involves building awareness and acquiring user interest (Facebook Ads, Google Adwords) - Behavior is when users engage with your business (measuring activities on your website) - Conversion is when a user becomes a customer and transacts with your business (sales, download, etc) The current job market: Marketing analytics tend to focus on Acquisition + Landing page/AB Testing/ Conversion while Web analytics focus on Behavior /Missed Opportunities + Conversions.