Digital Marketing Manager's B2C Strategy v.s. Tactical approach in 2016

In current job market, most Digital Marketing manager's role has increased to both strategy and tactical approach in email, display, SEO, SEM, ROI analysis, Social Media/Facebook/Instagram/Twitter/Linkedin and new emerging platforms.  I started in this industry since 2004 working for Overture.com/Yahoo.com for just SEM execution and ROI analysis.

Strategy is the approach to reach your goal.  Tactic is the tool/execution you pursue an objective associated with your goal.  To apply this to my current role:

• Strategy: 
• pursue our consumers (B2C) that our luxury yoga brand is best value on the market (demographics: for 20-30's female) by associating with 
• top fashion bloggers, (exposure, referral link)
• youtubers (product review for higher conversion, referral link)
• instagramers, (exposure, referral link)
• celebrity, (exposure, referral link)
• high end retailers, (quality association)
• yoga events, and 
• magazines editors.
• Tactics: 
• execution of  FB ads (that targets 20-30's or competitor likers)
• SEM ads
• SEO content 
• sending free products to fashion social media influencers to incentivize them to wear, review and sale our products with referral code links