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Wednesday, September 21, 2016

1st action as a new Digital Marketing Mgr: Create and update marketing calendar

In an effort to help you plan better in your marketing efforts , use this to coordinate your blog articles, email marketing strategies, digital advertising schedule and social media topics for the next year.
Besides this calendar, also include your industry's

  • influential conferences (ex. BeautyCon - Cosmetics & Skin care, Comic-Con - movie & TV), 
  • festivals (ex: Yoga Festival - sportswear, Coachella - clothing, OC Night Market - beer)


During the slow seasons, here are some sales strategies to fill the gaps and smooth out inventory:

  • flash sale
  • buy one get one free
  • free sample or new product or accessory with min purchase
  • end of season/clearance sale
  • discount code on landing page
  • refer one friend and get $25 credit
  • buy $100 and get $25 credit for the next month/season
  • free birthday gift with min purchase
  • Birthday discount code



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