- Omniture - website optimization and user behaviors on your own website
- Pro: robust
- Con: expensive, sharp learning curve
- Google Analytics -
- Pro: Free and everyone uses this
- Con: Discrepancies between reporting on SEM conversion and GA conversion
- Facebook Audience Insight tool
- Pro: have info on lifestyle, interest, relationship status, job title, page liked by categories, location, frequency of activities of your audience
- Con: TBA
- HootSuite - all your Social Media platforms can plug in here
Thursday, October 20, 2016
2016 Analytics tools available for Digital Analyst
Here's a couple analytics and data insight tools I like to use for different platforms:
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