Marketing Curriculum

• Campaign Development
• Content Marketing
• Developing a Social Media Strategy
• Display Advertising
• Email Marketing
• Market Research and Analysis
• Mobile Marketing
• New Media Tools and Technology
• Online Analytics & Measurement
• Online Video Marketing
• Optimizing the Return on Marketing
• Overview of Digital Marketing
• Planning and Developing Your Search Engine Marketing Strategy
• Portfolio and Lifecycle Management
• Product Management
• Public Relations and Advertising
• Social Media and Internet Audience Profiling
• Social Media Essentials
• Social Media Measurement and Evaluation
• Transmedia Marketing Through Storytelling
• Website Optimization and Personalization
• Writing for Marketing Campaigns
• Customer Journey and Ecosystem Mapping
• Survey and Questionnaire Writing
• 4 P’s
• Value Proposition
• Launching a New Product into the Market
• Harnessing the Power of Video
• SEO Best Practices
• Generating Leads through Events
• Creating and Using Personas
• Crafting Email Subject Lines
• Writing a Creative Brief
• Branding
• Gathering the Voice of the Customer
• Anatomy of an Email
• Lead Nurturing
• KPI’s for Measuring Campaign Success