Here's an example of my own brand (I can't use my employer's)
https://youtu.be/4SHCVCskFZg ( Hootsuite demo)
On Hootsuite: This is how I monitor and reply FB, IG, Youtube and Twitter on my personal brand. I can only use 3 accounts for free on my personal brand. On the business account, I can add up to 8 accounts which will include Twitter.
Hope this clarifies things.
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If you have any question, please contact me at rs.ucla.zot @gmail.com