How to build customer loyalty and re-engagement during/post COVID-19 environment? Quick marketing tips from Ruth!

How to build customer loyalty and re-engagement during/post coronavirus?

Vendors re-opening after two months or more due to the COVID-19 pandemic are finding it's a new realm of businesses. Some of finding it hard to get customer's attention again.  Your previous and existing customers are actually your best promoter of your business! Try and reach out to them

Here are a few loyalty and retention marketing programs you can implement right now! 

• DSW. Designer Shoe Warehouse (or DSW) - Reward Points system combined with email marketing
• In early 2017, DSW launched an email campaign aimed at reminding customers about their program. The campaign consisted of a personalized email detailing:
• How many points they needed to get their next $10 off certificate
• Deals they’re currently eligible for
• A snapshot of their interactions with the brand, including how long they’ve been a loyalty member, how many points they’ve earned, and how much they’ve saved in the past two years.
• Sephora Beauty Insider - Reward Points system. Sephora’s Beauty Insider rewards program is wildly popular. I'm a fan too!
• The program boasts more than 17 million loyal members, and members make up as much as 80% of Sephora’s annual sales. 
• Customers earn rewards for each purchase based on a traditional point system. The innovative part is that members can choose how to use their reward points.
• I usually trade in my points for the samples.  
• Tarte - Rewards Points system. Consumers are increasingly turning to user-generated content (like video makeup tutorials and selfies) to help them make buying decisions. 
• Tarte capitalizes on this trend by incentivizing user-generated content and social media engagement. 
• Customers can earn rewards points for activities like posting a selfie with Tarte products, writing online reviews, and video tutorials—transforming them into brand advocates.