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Sunday, April 11, 2021

Top 100 Hashtag keywords for Linkedin - Jan 2021

 #LinkedinTipsfromRuth 🎈Tips for Linkedin Post 📣

Here's top 50 hashtag keywords for Linkedin Jan 2021. Are you using any in your post? I never had time to do my research yet, so follow me if you want to optimize your Linkedin post.
#india — 68M
#innovation — 39M
#management — 36.2M
#humanresources — 33.4M
#digitalmarketing — 27.5M
#technology — 26.4M
#creativity — 25M
#future — 24.7M
#futurism — 23.7M
#entrepreneurship — 23M
#careers — 22.4M
#markets — 22M
#startups — 21.4M
#marketing — 20.3M
#socialmedia — 19.8M
#venturecapital — 19.4M
#leanstartups — 19.1M

Wednesday, November 25, 2020

FRESH skincare email marketing for survey

 Here's the email marketing I got from FRESH.com after I finished my holiday shopping with them. 






Monday, July 20, 2020

Get your SEO skill badge on Linkedin after knowledge assessment! Here's mine

Get your SEO skill badge on Linkedin after knowledge assessment! 

I didn't realize that you can now get a "skill badge" on Linkedin. Take their assessment test and get a check mark (skill badge) next to your skills

Monday, July 6, 2020

Struggle with self-promotion at job interview, workplace or in business? How to Market yourself?

Struggle with self-promotion at job interview, workplace or in business? How to Market yourself?

👉 #storytime #IntrovertedMarketing “Does anyone struggle with the idea of self-promotion, or struggle to promote themselves, whether it be for a new job, in workplaces, or in business? If so, what did you do to combat and overcome these issues?” I saw this question and can totally relate. Here’s my story..

I’m a mathematics actuarial sci major from UCLA. If u don’t know what that it, actuaries are those who calculate risk, lose reserve and development products for insurance companies.  Most actuaries are known to be technically strong, but nerdy and shy. Hello 👋 , that was me. 

Last year at UCLA, I was horrible at job interviews, and still was for years to come. I would be so nervous, my brain would freeze up and lost for words.  I didn’t have this problem with people who knew me and worked with me at school. At UCLA and UCI FEMBA, my team would ask me to lead because I was strong at collaborating.  But new hiring managers would never know this since I have a hard time articulating or promoting that.  I felt self-promotion is un-humbling, self absorb, and self-centered, which are values I was brought up against. 

Most of the actuaries had the same issues as me at UCLA during my year. 2/3 of us all sucked at interviews. Some of the companies would invite us to an office tour or dinner.  In that relaxed environment, I was amazing and got invites to formal job interviews.  (I didn’t realize that was the purpose of the social events at that time) But, when I arrived at the interview, my nervousness came back and haunted me.

Monday, June 29, 2020

How to optimize your Linkedin Profile to maximize your exposure? Creative side

Testing out a Linkedin new profile picture! This is the *most visible* part of your Linkedin profile. Have you tried optimizing it? 🎈  

I wanted to stand out and show my personality. I'm adding #hashtag #OpenToConnect. Here's what I did:
- change background-color
- cropped yourself out and re-add yourself with shadow
- add filters
- add #Hashtags

*FOLLOW ME ON SOCIAL MEDIA! *
🎈Linkedin ► Linkedin.com/in/RuthShen
🎈My Public Linkedin for small biz's needs ► https://lnkd.in/gd8munG
🎈FB ► https://lnkd.in/gyUyQJT
🎈IG ► https://lnkd.in/gPyBqJ7

Have marketing questions! Comment below or DM me.

I'm also available for consultation by emailing me at ruth.shen (at) alumni.ucla.edu

Follow me at #LinkedinTipsFromRuth for more tips!

#5minkaizenRuth #MarketingTipsFromRuth #Linkedincreator #marketingdirector #videomarketing #Linkedintips #Linkedintip #自媒体 #自媒体 #营销总监 #医疗行销总监 #营销

5 loyalty marketing programs to engage customers on social media and friends.

Many of my clients are complaining it's hard to get customers during and post COVID19. I suggest trying *loyalty program* + email marketing to get your customers engaged!


Here are some you can implement now:

 ✅ SELFIE CONTEST: Ask your social media audiences to tag themself with your product or service (facebook/IG check-in). Top 10 can receive a discount code or free service.

✅ BIRTHDAY EMAIL OFFER: SEPHORA has *b-day sample gift bag* for their club members. I always wait for that email notice around my birthday.

✅ REFERRAL PROGRAM: Your customers can receive a credit offer if they successfully refer your service.

✅ POINTS REWARD SYSTEM: Buy $1000 and receive 10 points. Those points can earn rewards/discounts. Chase credit card is 1-5% of purchase and I usually choose cash back or Target gift cards.

✅ STAMP CARD: Buy 10 services and receive 1 free. Lots of spas and massage vendors use this.


More info here 👉 http://ruthshenmarketing.blogspot.com/2020/06/how-to-build-customer-loyalty-and-re.html


#marketingdirector #loyaltyprograms #retentionstrategies #rewardsprogram #loyaltymarketing #engagementmarketing

How to build customer loyalty and re-engagement during/post COVID-19 environment? Quick marketing tips from Ruth!

How to build customer loyalty and re-engagement during/post coronavirus?

Vendors re-opening after two months or more due to the COVID-19 pandemic are finding it's a new realm of businesses. Some of finding it hard to get customer's attention again.  Your previous and existing customers are actually your best promoter of your business! Try and reach out to them

Here are a few loyalty and retention marketing programs you can implement right now! 

  • DSW. Designer Shoe Warehouse (or DSW) - Reward Points system combined with email marketing
    • In early 2017, DSW launched an email campaign aimed at reminding customers about their program. The campaign consisted of a personalized email detailing:
    • How many points they needed to get their next $10 off certificate
    • Deals they’re currently eligible for
    • A snapshot of their interactions with the brand, including how long they’ve been a loyalty member, how many points they’ve earned, and how much they’ve saved in the past two years.
  • Sephora Beauty Insider - Reward Points system. Sephora’s Beauty Insider rewards program is wildly popular. I'm a fan too!
    • The program boasts more than 17 million loyal members, and members make up as much as 80% of Sephora’s annual sales. 
    • Customers earn rewards for each purchase based on a traditional point system. The innovative part is that members can choose how to use their reward points.
    • I usually trade in my points for the samples.  
  • Tarte - Rewards Points system. Consumers are increasingly turning to user-generated content (like video makeup tutorials and selfies) to help them make buying decisions. 
    • Tarte capitalizes on this trend by incentivizing user-generated content and social media engagement. 
    • Customers can earn rewards points for activities like posting a selfie with Tarte products, writing online reviews, and video tutorials—transforming them into brand advocates.

Sunday, June 28, 2020

Which logo design do you like more? Here's the pro and con

Which logo design do you like more? Here's the pro and con

1 - more artsy but harder to see in a Linkedin feed when scrolling)
2 - similar to v1 but lighter background
3 - clearer design to see during scrolling on Linkedin but not as artsy to my taste
4 - similar to v3 but lighter background

Time est: This took about 1.5 hours for me to design.

LMK in the comment section below! Thanks
4
3

2

1

Wednesday, April 8, 2020

How to post simultaneously on multiple social media accounts via Hootsuite & Buffer

This is how I post simultaneously on all social media accounts.

  • Hootsuite hasn't had the ability to post on Linkedin yet. 
  • Hootsuite and Buffer are free if you only connect 3 or less social media accounts. You will have to pay if you connect 4 social media accounts
  • (I'm using my own personal brands ad demo. ) 



Tuesday, March 31, 2020

How I manage Youtube, Facebook, Instagram and Twitter accounts via Hootsuite


Here's an example of my own brand (I can't use my employer's) 
https://youtu.be/4SHCVCskFZg (Hootsuite demo) 



On Hootsuite: This is how I monitor and reply FB, IG, Youtube and Twitter on my personal brand.  I can only use 3 accounts for free on my personal brand.  On the business account, I can add up to 8 accounts which will include Twitter.  

Hope this clarifies things. 

Monday, February 24, 2020

44 Hashtags for Your March 2020 Social Media Calendar content

44 Hashtags for Your March 2020 Social Media Calendar content 

MarketingDirectors 📣 If you haven't started planning for March 2020 Social Media Calendar #hastags content, you should start now! Here are 44 #hashtags for March 2020 (which is also #WomensHistoryMonth):

  1. March 1 – #PeanutButterLoversDay
  2. March 2 – #ReadAcrossAmerica
  3. March 3 – #WorldWildlifeDay
  4. March 4 – #NationalGrammarDay
  5. March 6 – #EmployeeAppreciationDay
  6. March 6 – #DentistsDay
  7. March 6 – #NationalDayOfUnplugging
  8. March 6 – #SalespersonDay
  9. March 7 – #NationalBeHeardDay
  10. March 7 – #NationalCerealDay
  11. March 8 – #NationalProofreadingDay
  12. March 8 – Daylight Savings #DaylightSavings
  13. March 8 – International Women’s Day #IWD2020 #EachforEqual

Saturday, February 15, 2020

Referral Traffic strategy for Medical Clinics / get in other's directory or Find a provider list / SEO traffic /


Improving Medical Clinic's website SEO with inbound links from directory list of your partners

Make sure your clinic website is included in “find a provider” directory in your affiliates, partners, medical 🏥 device or tools 🛠 providers website.

You will get:
🌱 referral traffic
🌱Inbound link
🌱Improves SEO ranking / Off Page SEO


👉 #5minKaizenRuth for more tips

 #healthcare  #referrals #medicaldevice #emsculpt #emsella

Thursday, February 13, 2020

SEO keywords / User Query on Google, Yahoo, Bing for OBGYN, Asthetics & MedSpa in Irvine

Top 250 keywords important to our SEO ranking Capri Medical Group (ex #8 "almi femshot irvine" )



Here are TOP 250 user queries on Search Engine / Yahoo / Google.  

Victoria: Please post blogs targeting these keywords.  Scroll down on the list and see keywords that we rank lower on.  

Keywords we rank high - We should continuously add content focusing on it. 

#6 "irvine profound non-surgical face lift and neck lift"
#8 "almi femshot irvine" 

Action Plan: We should continuously add content focusing on it. 

Keywords we rank low but want to rank higher 

#238 "sculpsure body contouring irvine " 
#240 " picosure irvine"

Action Plan: We should add content targeting keywords that we rank lower and see if there's any sweet spot 
2#2343

This "SEO" info is in PatientPop/Insight tab/SEO on the left hand side of UI.


here's the Complete SEO keywords shown on PatientPop


Top 250 keywords Keyword/Search Engine User Query 
Page (Search Engine)
Position (Search Engine)
Search Engine
1irvine ca board certified ob/gyn
1
1
Google
2irvine emsella
1
1
Google
3irvine c-section
1
1
Google
492618 board certified ob/gyn
1
1
Google
5gynecological care irvine
1
1
Google
6irvine profound non-surgical face lift and neck lift
1
1
Google
7best board certified ob/gyn irvine
1
1
Google
8almi femshot irvine
1
1
Google
9c-section irvine
1
1
Google
10emsella irvine
1
1
Google
11irvine almi femshot
1
1
Google
12board certified ob/gyn 92618
1
1
Google
13irvine gynecological care
1
1
Google
14irvine thermiva vaginal rejuvenation
1
1
Google
15profound non-surgical face lift and neck lift irvine
1
1
Google

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