5 loyalty marketing programs to engage customers on social media and friends.

Many of my clients are complaining it's hard to get customers during and post COVID19. I suggest trying *loyalty program* + email marketing to get your customers engaged!

Here are some you can implement now:

 ✅ SELFIE CONTEST: Ask your social media audiences to tag themself with your product or service (facebook/IG check-in). Top 10 can receive a discount code or free service.

✅ BIRTHDAY EMAIL OFFER: SEPHORA has *b-day sample gift bag* for their club members. I always wait for that email notice around my birthday.

✅ REFERRAL PROGRAM: Your customers can receive a credit offer if they successfully refer your service.

✅ POINTS REWARD SYSTEM: Buy $1000 and receive 10 points. Those points can earn rewards/discounts. Chase credit card is 1-5% of purchase and I usually choose cash back or Target gift cards.

✅ STAMP CARD: Buy 10 services and receive 1 free. Lots of spas and massage vendors use this.

More info here 👉 http://ruthshenmarketing.blogspot.com/2020/06/how-to-build-customer-loyalty-and-re.html

#marketingdirector #loyaltyprograms #retentionstrategies #rewardsprogram #loyaltymarketing #engagementmarketing

Coordinating multiple digital strategy channels in traditional industries for lead generation - Financial & Insurance

Email marketing led the way of adopted digital tools in 2014 for my insurance and financial clients, followed closely by social media. No surprise there.

Here are some of the multiple marketing channels I was reporting on: 

• Email Marketing
• Social Media
• Mobile app
• CMS - content management system
• Mobile website
• CRM - customer relationship 
• Marketing automation
• Remarketing
• PFM
• Digital referral
• Digital cross-selling