5 loyalty marketing programs to engage customers on social media and friends.

Many of my clients are complaining it's hard to get customers during and post COVID19. I suggest trying *loyalty program* + email marketing to get your customers engaged!

Here are some you can implement now:

 ✅ SELFIE CONTEST: Ask your social media audiences to tag themself with your product or service (facebook/IG check-in). Top 10 can receive a discount code or free service.

✅ BIRTHDAY EMAIL OFFER: SEPHORA has *b-day sample gift bag* for their club members. I always wait for that email notice around my birthday.

✅ REFERRAL PROGRAM: Your customers can receive a credit offer if they successfully refer your service.

✅ POINTS REWARD SYSTEM: Buy $1000 and receive 10 points. Those points can earn rewards/discounts. Chase credit card is 1-5% of purchase and I usually choose cash back or Target gift cards.

✅ STAMP CARD: Buy 10 services and receive 1 free. Lots of spas and massage vendors use this.

More info here 👉 http://ruthshenmarketing.blogspot.com/2020/06/how-to-build-customer-loyalty-and-re.html

#marketingdirector #loyaltyprograms #retentionstrategies #rewardsprogram #loyaltymarketing #engagementmarketing

How to post simultaneously on multiple social media accounts via Hootsuite & Buffer

This is how I post simultaneously on all social media accounts.

• Hootsuite hasn't had the ability to post on Linkedin yet. 
• Hootsuite and Buffer are free if you only connect 3 or less social media accounts. You will have to pay if you connect 4 social media accounts
• (I'm using my own personal brands ad demo. ) 

What's the difference between Digital Marketing Analytics v.s. Web Analytics?

What's the difference between Digital Marketing Analytics v.s. Web Analytics? 

My co-working in Branding Marketing asked me a question today when I was pulling a report for her: What is the difference between Digital Marketing analytics and Web Analytics since I'm doing both for our company.

Web analytics

How is it defined? Short Answer: The goal is to analyze the Click Path or ClickStream.  Long Answer: It zooms in on the elements in the "user behavior" such as how potential customers or site visitors interact with particular elements in your marketing campaign or website. Interactions can be in the form of page views, time spent on a page, or click-through rate which give you an idea on customer/visitor behavior or Click-Stream behavior.

Softwares or tools used are Google Analytics ( used to be Urchin Software before Google bought them) and Adobe Analytics.

Marketing analytics 

How is it defined? Short Answer: The goal is to measure ROI.  Long Answer: It takes on a wider perspective than web analytics. It focuses on your marketing campaigns (such as Facebook or Instagram advertisement) and activities, multichannel attribution, marketing mix modeling, distribution of marketing efforts and the like, all within the context of discovering ROI and how effective your marketing tactics and strategies are.

Software or tools used? Since there are lots of different social media marketing platforms emerging and offline marketing campaigns that can't be tagged/streamlined, it's often executed by Analysts like me via adhoc- reporting.  I pull the data thru the platforms or API and then clean up the data in Excel or SQL (if IT dept got involved - usually startup/tech company have this covered).