Coordinating multiple digital strategy channels in traditional industries for lead generation - Financial & Insurance

Email marketing led the way of adopted digital tools in 2014 for my insurance and financial clients, followed closely by social media. No surprise there.

Here are some of the multiple marketing channels I was reporting on: 

• Email Marketing
• Social Media
• Mobile app
• CMS - content management system
• Mobile website
• CRM - customer relationship 
• Marketing automation
• Remarketing
• PFM
• Digital referral
• Digital cross-selling