#motivation - expanding network as an rambling introvert analyst

Appreciating the talent in #siliconbeach 🤗🤓 Learning to grow my network even if I don't get a job offer.
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I was really REALLY impressed by this small startup CTO who interviewed me.

He went to MIT math, works for Google (Youtube recommendation, chrome, maps), and does data mining presentation on youtube. His 2 co-founders were Demand Media's executive and just bought another startup for $48 million.

I leaning toward another opportunity that's more stable, but wanted to follow his activity/speech.

I don't use Linkedin a lot but decided to follow him. And now he send me an invite and we're connected. We message about the volatility of dotcom field and passion for data.

Whether I do get a job offer/accept offer from this CTO, it was just great to connect with someone at this caliber and understand my field.

3 timelines and steps to successful Holidays Digital Advertising - to drive sales & demand/lead generation

Planning for the holiday season (Christmas, Thanksgiving, Halloween, Valentines, Black Friday, Cyber Monday, Green Monday) or Marketing calendar is key to successful digital marketing.  Goals are to sales, demand generation and awareness.

PLAN:

1. (August–September) Before the Holidays:
• take advantage of the less-promotional summer months to build momentum, 
• get your brand presence on point, 
• grow your customer base, 
• and capture intent data from your website or mobile app using 
• (Facebook) Website Custom Audiences or 
• (Twitter) Tailored Audiences.
• ACTIONS: 
• Leverage insights tools (such as Facebook’s Audience Insights) to understand your audience better: interests, demographics, etc. A good first step is to run an analysis on specific, high-intent audiences, such as fans of your page, Website Custom Audience of all visitors of your website, CRM list of recent purchasers, etc
• Targeting: Segment your audiences based on demographic, geographic, and behavioral targeting such as digital buyers, mobile early adopters, etc.
• Ad formats: Video is the most engaging form of brand communication, making it an obvious choice for this objective (especially on mobile). Publishers offer a wide variety of options, including Facebook Carousel Video Ads. Other highly visual formats such as Facebook Canvas Ads offer an immersive experience around your brand.
• Creative: Needless to say, using visually compelling creatives is in order. Regarding video, think about typical usage – many users will view your content on-the-go on their mobile with the sound off. As a result, make sure any video has great storytelling, grabs the attention within the first 10 seconds, and makes use of captions (either uploaded via Facebook or as text overlays).
• Optimization: Use specific campaign types to focus on the objective that matters. Facebook offers reach and frequency buying to secure ad inventory at a predetermined CPM cost for Facebook and Instagram ad formats, including video