5 loyalty marketing programs to engage customers on social media and friends.

Many of my clients are complaining it's hard to get customers during and post COVID19. I suggest trying *loyalty program* + email marketing to get your customers engaged!

Here are some you can implement now:

 ✅ SELFIE CONTEST: Ask your social media audiences to tag themself with your product or service (facebook/IG check-in). Top 10 can receive a discount code or free service.

✅ BIRTHDAY EMAIL OFFER: SEPHORA has *b-day sample gift bag* for their club members. I always wait for that email notice around my birthday.

✅ REFERRAL PROGRAM: Your customers can receive a credit offer if they successfully refer your service.

✅ POINTS REWARD SYSTEM: Buy $1000 and receive 10 points. Those points can earn rewards/discounts. Chase credit card is 1-5% of purchase and I usually choose cash back or Target gift cards.

✅ STAMP CARD: Buy 10 services and receive 1 free. Lots of spas and massage vendors use this.

More info here 👉 http://ruthshenmarketing.blogspot.com/2020/06/how-to-build-customer-loyalty-and-re.html

#marketingdirector #loyaltyprograms #retentionstrategies #rewardsprogram #loyaltymarketing #engagementmarketing

How to build customer loyalty and re-engagement during/post COVID-19 environment? Quick marketing tips from Ruth!

How to build customer loyalty and re-engagement during/post coronavirus?

Vendors re-opening after two months or more due to the COVID-19 pandemic are finding it's a new realm of businesses. Some of finding it hard to get customer's attention again.  Your previous and existing customers are actually your best promoter of your business! Try and reach out to them

Here are a few loyalty and retention marketing programs you can implement right now! 

• DSW. Designer Shoe Warehouse (or DSW) - Reward Points system combined with email marketing
• In early 2017, DSW launched an email campaign aimed at reminding customers about their program. The campaign consisted of a personalized email detailing:
• How many points they needed to get their next $10 off certificate
• Deals they’re currently eligible for
• A snapshot of their interactions with the brand, including how long they’ve been a loyalty member, how many points they’ve earned, and how much they’ve saved in the past two years.
• Sephora Beauty Insider - Reward Points system. Sephora’s Beauty Insider rewards program is wildly popular. I'm a fan too!
• The program boasts more than 17 million loyal members, and members make up as much as 80% of Sephora’s annual sales. 
• Customers earn rewards for each purchase based on a traditional point system. The innovative part is that members can choose how to use their reward points.
• I usually trade in my points for the samples.  
• Tarte - Rewards Points system. Consumers are increasingly turning to user-generated content (like video makeup tutorials and selfies) to help them make buying decisions. 
• Tarte capitalizes on this trend by incentivizing user-generated content and social media engagement. 
• Customers can earn rewards points for activities like posting a selfie with Tarte products, writing online reviews, and video tutorials—transforming them into brand advocates.

Which logo design do you like more? Here's the pro and con

1 - more artsy but harder to see in a Linkedin feed when scrolling)
2 - similar to v1 but lighter background
3 - clearer design to see during scrolling on Linkedin but not as artsy to my taste
4 - similar to v3 but lighter background

Time est: This took about 1.5 hours for me to design.

LMK in the comment section below! Thanks

4

3

2

1

How to post simultaneously on multiple social media accounts via Hootsuite & Buffer

This is how I post simultaneously on all social media accounts.

• Hootsuite hasn't had the ability to post on Linkedin yet. 
• Hootsuite and Buffer are free if you only connect 3 or less social media accounts. You will have to pay if you connect 4 social media accounts
• (I'm using my own personal brands ad demo. ) 

How I manage Youtube, Facebook, Instagram and Twitter accounts via Hootsuite

Here's an example of my own brand (I can't use my employer's) 

https://youtu.be/4SHCVCskFZg (Hootsuite demo) 

On Hootsuite: This is how I monitor and reply FB, IG, Youtube and Twitter on my personal brand.  I can only use 3 accounts for free on my personal brand.  On the business account, I can add up to 8 accounts which will include Twitter.  

Hope this clarifies things. 

44 Hashtags for Your March 2020 Social Media Calendar content

44 Hashtags for Your March 2020 Social Media Calendar content 

MarketingDirectors 📣 If you haven't started planning for March 2020 Social Media Calendar #hastags content, you should start now! Here are 44 #hashtags for March 2020 (which is also #WomensHistoryMonth):

1. March 1 – #PeanutButterLoversDay
2. March 2 – #ReadAcrossAmerica
3. March 3 – #WorldWildlifeDay
4. March 4 – #NationalGrammarDay
5. March 6 – #EmployeeAppreciationDay
6. March 6 – #DentistsDay
7. March 6 – #NationalDayOfUnplugging
8. March 6 – #SalespersonDay
9. March 7 – #NationalBeHeardDay
10. March 7 – #NationalCerealDay
11. March 8 – #NationalProofreadingDay
12. March 8 – Daylight Savings #DaylightSavings
13. March 8 – International Women’s Day #IWD2020 #EachforEqual

Referral Traffic strategy for Medical Clinics / get in other's directory or Find a provider list / SEO traffic /

Improving Medical Clinic's website SEO with inbound links from directory list of your partners

Make sure your clinic website is included in “find a provider” directory in your affiliates, partners, medical 🏥 device or tools 🛠 providers website.

You will get：
🌱 referral traffic
🌱Inbound link
🌱Improves SEO ranking / Off Page SEO

👉 #5minKaizenRuth for more tips

 #healthcare  #referrals #medicaldevice #emsculpt #emsella